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Who this is for
Storefronts inside malls, plazas, or office complexes where the entrance isn't obvious. Pop-up vendors and farmers' market booths. Event venues, weddings, and trade-show booths. Any business whose customers regularly say "I had trouble finding you."
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When to use it
Best on flyers, business cards, social-media graphics, and outside signage. Customers scan and the phone opens turn-by-turn directions in their preferred maps app. Pair with a brief "We're here" line so people know what they're scanning.
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Print & display tips
Print at 3 cm (1.2 in) for handouts and 5-7 cm (2-3 in) for window signs. Make sure the address you encode matches the entrance you actually want customers to use—not the parking lot or back door. For pop-up booths, refresh the QR each event with the new venue.
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Common mistakes to avoid
Don't encode an address that doesn't match your Google Business Profile pin—customers will end up at the wrong door. Don't use coordinates without testing on a real phone first. Always test the link by scanning it from outside the building and following the directions yourself.